Controller’s Guidebook: When Accountants Dare to Dream

Opportunities abound for financial transformation

The accounting profession is in a state of flux. It is reeling from a talent crisis and experiencing constant pressure to do more with less while pushing toward financial transformation. An uncertain economic environment exacerbates all these factors.

In the fourth installation of Controller’s Guidebook, FloQast, in partnership with the University of Georgia, invited a diverse group of accounting professionals to dream about how the profession might be different if they were in control. An analysis of survey data shed light on accountants’ ideal on-the-job state, the role of technology in financial transformation, and recommendations for their employers.

Research revealed two related challenges that accountants face today: a need for complete confidence in their work and a lack of fulfillment from the work. Nearly half (42%) of accountants are not entirely confident in their work—a fact that should make most organizational leadership uneasy given the nature of work in accounting.

Fortunately, accountants have ideas on how to gain confidence in their work, achieve greater fulfillment from their roles, and contribute to their organizations in more strategic ways.