The accounting industry is in a state of flux. It is reeling from a talent crisis and experiencing constant pressure to do more with less while pushing toward financial transformation. An uncertain economic environment exacerbates all of these factors.
In the fourth installment of Controller’s Guidebook, FloQast and the University of Georgia invited accountants to dream about how the profession might be different if they were in control. An analysis of survey data shed light on accountants’ ideal-on-the-job state, the role of technology in their future, and recommendations for their employers.
Perhaps the biggest takeaway: we found that most accountants recognize that their employers need financial transformation to drive strategic business performance.
Join Stefan van Duyvendijk, Accounting Operations Evangelist at FloQast, and Dee Warmath, PhD, Assistant Professor and Director of the Consumer Analytics Program at the University of Georgia, as they review FloQast’s latest report, “Controller’s Guidebook: When Accountants Dare to Dream” based on a survey of hundreds of accounting professionals utilizing academic approaches to provide a quantified, in-depth and critical perspective on the current state of the accounting industry, its technology, and its professionals.
In this session, you will learn about:
- The role accountants believe they have in driving financial transformation within their organization
- How technology can empower accountants in this role
- What obstacles accountants believe are keeping organizations from pursuing better solutions
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