Surveys show that financial transformation has the potential to fundamentally change the role of accountants, including their entire work persona and work/life balance.

Financial transformation faces numerous challenges, from increased workloads and complex tasks, to issues with data quality and accessibility. Perhaps the most important, accountants’ work-ethic and dedication hinder transformation by masking symptoms of a broken system. Technology, particularly AI, has the potential to significantly improve their work but requires a well-aligned game plan.

Join Stefan van Duyvendijk, Accounting Operations Evangelist and Dee Warmath, Associate Professor and Director Consumer Analytics Program at UGA as they go through the results of a recent Finance Transformation Survey examining the state of financial transformation in today's business environment across North America, UK & EMEA, and ANZ.

Join this webinar to learn:

1. How well CFOs and accountants understand financial transformation, how they see financial transformation impacting their role, and difference between the perception and reality of transformation
2. What the financial transformation framework and financial transformation belief model offer to teams and companies pursuing their future state
3. The extent to which CFOs and accountants are ready to embrace AI as part of their transformation journey